A founder member of The GB Group and Vice Chair of of the North Leicestershire branch of the Federation of Small Businesses, Leicester marketing consultant, Craig Johnstone has 27 years of experience in the marketing communications industry, the last 16 building his own print management and marketing services businesses in a very competitive and fast moving UK B2B marketing landscape.
Innovation has been fundamental to Craig’s business success, being a pioneer in the development of the print management sector in 1997 at the age of 28 and has since been a leading figure in the sector’s transition to marketing services – borne out by the British Printing Industry Federation’s testimony at MediaPro 2010.
A time-served lithographic multi-colour machine manager with an eye for colour and stickler for quality, he rapidly rose through the print industry ranks as an estimator, sales representative and business development manager with some of Leicestershire’s foremost and well respected printing companies, honing his skills and developing his knowledge whilst recognising that quality and service were the pillars that provide the foundation of success for any business.
Craig is a firm advocate of life-long-learning, his formal qualifications being gained from Leicester’s Southfields School of Printing, South Nottinghamshire College, Leicester College, the De Montfort Training Group and through the BPIF/NGA Joint Training Council, however he stands as a perfect example of how those with a thirst for knowledge can use social media and the world wide web to be educated, harness information and turn it into an opportunity not only for his own business but most importantly for the benefit of his clients.
Following an approach by an associate within the FSB Craig chose to get involved in an ambitious project with a mission. This mission was to help support and encourage UK plc to recognise that there is a largely ignored and often discarded, highly skilled, experienced and motivated workforce that is ready to work and drive our economy forward. This mission is being carried forward by a new senior and executive job board called The Director-e.
If you’re starting and new business, launching a new brand or looking to inject life into an existing one, why not get in touch with Craig to discuss how he and Mulberry Square can benefit your business?
Mulberry Square Ltd
89-91 Loughborough Road
You can contact Craig directly on his mobile, 07540 722094 or via Twitter @MulberrySqCraig
With their aim firmly set on working with organisations across Leicestershire that want to build their B2B or B2C brands and gain more business, Leicester marketing services provider, Mulberry Square have a proven track record of achieving results for their clients with highly effective, strategic and creative marketing campaigns, online and in print.
Established in 2003 following the merger of Craig Johnstone’s print management company and a Loughborough graphic design agency, Mulberry Square don’t just do branding and marketing, or just design and build websites, or just handle the production of printed literature – although they excel all of these marketing disciplines they offer so much more.
Their marketing services business has progressed and developed because of the relationship they have with their customers – some of whom they have dealt with for 20 years! From marketing consultancy through branding, both graphically and most importantly voice and message, to delivery online or in print, they offer breadth and balance to the work they do coupled with their unique experience and approach that sets them apart and they apply for the benefit of their clients.
What they’ve recognised and found to be of a major importance to their clients is that the brands they create, the websites they build and the print work they produce requires a balanced approach; creative balanced with technical – this means that what they do doesn’t just look good, it really works by being technically sound and captures the imagination of their client’s target audience to engage them too!
Their proposition doesn’t stop there; what they bring to the mix is the ability to be analytical about what they do. Online Marketing, with SEO, social media, content marketing and email marketing have been major additions to what they now offer. Customers expect so much more and in response they’ve not only invested in platforms to improve their effectiveness, they’ve introduced processes that enable them to analyse, measure and improve what they do for you for their customers.
Online or offline? Search or social? Most definitely both. What Mulberry Square do involves a holistic approach to the management and development of brands, they can help you improve your customers’ awareness and perception of you, the way they do business with you and ultimately gain you more business.
Services offered by Mulberry Square Ltd:
- Marketing Consultancy
- Marketing Campaigns
- Branding Development
- Graphic Design
- Design for Print
- Print Management
- Printed Literature
- Search Engine Optimisation
- Social Media Management
- Google Adwords Campaign Management
- Wordpress Websites
- Magento eCommerce Websites
- WooCommerce Websites
- Website Support & Maintenance
- Award winning Branding & Design
- Product & Location Photography
- UK Carbon Neutral Linux Web Hosting
“The website maintenance and online sales and marketing support that Mulberry Square have provided has been first class. Craig spotted that things weren’t quite right straight away and convinced us that our sales could be so much better. I’m delighted that he was able to deliver us the results that he could see we were missing out on.”
Claire Jones, Marketing Manager - Restoration UK Ltd
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